Post by account_disabled on Feb 22, 2024 3:44:00 GMT -5
Types of keywords: know and organize. These are the types of keywords that we find on a website. Commercial keywords These searches are usually carried out in cases where the user wants to know more information about a brand, a product or a service , since they may need to confirm their purchasing decision, compare it with similar products or look for offers or free samples. As these keywords show intention to purchase in the future, they are used to reach an audience that could be potential customers. They are found in reviews, comparison articles or product lists and some examples are:
free dessert Hotel vs. pension Restaurant review Informative or question keywords These types of words usually have a question format and are used to resolve doubts . The user uses them to find specific and useful content, such as the Whatsapp Number List meaning of a word or the preparation of a recipe. panels or information boxes to provide answers. Although the purchase intention for these keywords is lower than for commercial or transactional keywords, they are useful for building brand recognition; Since with these terms, your website could be a source of authority for a certain topic and gain the user's trust. They are often used in news, guides or tutorials. Examples are: What is it… How to do it… When they broadcast… Transactional keywords.
They intend to purchase a product or contract a service . The user has already made a decision after prior research and their intention is to perform a specific action. They usually include actions and are related to purchase and sale terms. The way to target these words can be with paid ads, it is not unusual to focus on these keywords on Google Shopping campaigns, for example. These words are very specific and describe products, services and actions very precisely. This type of keyword is very useful if your website is an ecommerce and you want to plan an SEO or PPC strategy. Some examples: Buy 5G mobile Second-hand van for sale Apartment rental in the center Mixed keywords.
free dessert Hotel vs. pension Restaurant review Informative or question keywords These types of words usually have a question format and are used to resolve doubts . The user uses them to find specific and useful content, such as the Whatsapp Number List meaning of a word or the preparation of a recipe. panels or information boxes to provide answers. Although the purchase intention for these keywords is lower than for commercial or transactional keywords, they are useful for building brand recognition; Since with these terms, your website could be a source of authority for a certain topic and gain the user's trust. They are often used in news, guides or tutorials. Examples are: What is it… How to do it… When they broadcast… Transactional keywords.
They intend to purchase a product or contract a service . The user has already made a decision after prior research and their intention is to perform a specific action. They usually include actions and are related to purchase and sale terms. The way to target these words can be with paid ads, it is not unusual to focus on these keywords on Google Shopping campaigns, for example. These words are very specific and describe products, services and actions very precisely. This type of keyword is very useful if your website is an ecommerce and you want to plan an SEO or PPC strategy. Some examples: Buy 5G mobile Second-hand van for sale Apartment rental in the center Mixed keywords.