Post by account_disabled on Feb 25, 2024 0:16:35 GMT -5
CMP systems , widely used by publishers , site networks , SSP platforms or AdExchanges, collect and store the consent information of users who visit the websites, classify it to determine what cookies can be used for and transmit this data to third parties for advertising purposes generally, for programmatic advertising . In the early , researchers from MIT, UCL and Aarhus University published a study in which they analyzed consent schemes on websites in the United Kingdom using scraping techniques.
They used five of the most widespread CMP systems and found that only of the websites met the minimum requirements set by the regulations . They also investigated how the design of consent messages India Car Owner Phone Number List affected the outcome and concluded that using cookie walls increased the likelihood of giving consent by to , while offering more granular control for the user to decide. , the probability of accepting everything dropped between -. CMPs appear to be contributing to the use of cookie walls What implications does the end of cookie walls and other ambiguous practices have for companies? Given this panorama, the recommendation for brands is:
Ensure that the cookie acceptance process is transparent of the study, non-compliance seems to be widespread, but it is also true that fines are still a reality . Therefore, even if you are using a CMP system, the ultimate responsibility lies with the company and, therefore, it is up to them to ensure that the collection and use of the data is legitimate. The updated cookie guide from the Spanish Data Protection Agency is very useful to check that each guideline is complied with. Look beyond third-party cookies Users are increasingly aware of their online privacy and many are already taking action on the matter.
They used five of the most widespread CMP systems and found that only of the websites met the minimum requirements set by the regulations . They also investigated how the design of consent messages India Car Owner Phone Number List affected the outcome and concluded that using cookie walls increased the likelihood of giving consent by to , while offering more granular control for the user to decide. , the probability of accepting everything dropped between -. CMPs appear to be contributing to the use of cookie walls What implications does the end of cookie walls and other ambiguous practices have for companies? Given this panorama, the recommendation for brands is:
Ensure that the cookie acceptance process is transparent of the study, non-compliance seems to be widespread, but it is also true that fines are still a reality . Therefore, even if you are using a CMP system, the ultimate responsibility lies with the company and, therefore, it is up to them to ensure that the collection and use of the data is legitimate. The updated cookie guide from the Spanish Data Protection Agency is very useful to check that each guideline is complied with. Look beyond third-party cookies Users are increasingly aware of their online privacy and many are already taking action on the matter.